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Action for Rural Rejuvenation

a unique program aimed at rejuvenating rural india..

The project
“Action for Rural Rejuvenation” (ARR) is a multi-pronged, multi-phased, holistic, outreach program whose primary objective is to improve the overall health and quality of life of the rural poor. ARR is a unique, well-defined philanthropic effort, which enhances existing development schemes by supporting indigenous models of health, prevention and community participatory governance, while offering primary health care services and allopathic treatment through its dedicated team of qualified and trained personnel.

  

Throughout this project, health is viewed holistically involving a multitude of unparalleled components to create healthier environments and healthful ways of living targeting the mind, body and spirit, concurrently.

This project was launched in August 2003, under the aegis of Isha Foundation. The project aims to benefit the rural people in 54,000 villages in Tamil Nadu, South India. It will be implemented in two phases over a period of 15 years. Thereafter, it is envisaged that local communities will sustain the project activities independently.

The key project activities are:

Phase One:

  • Ensuring access to essential medical care by running mobile health clinics and distributing medicines free of cost:
  • Rejuvenating traditional well-being tools by re-introducing basic yogic practices
  • Developing a sense of community involvement and joy by conducting games and inter-village tournaments
  • Reintroducing the use of home remedies and herbs for cost effective and healthy living by providing free training and developing model herbal gardens.
  • Bringing awareness on preventive health, sanitation, and environmental conservation by conducting specially designed awareness programs.
  • Sustaining further development of the program by creating local volunteer base

Phase Two:
  • Building “Rural Development Centers” which will include:
    Village library
    Computer center
    Yogashala
    Gymnasium
    Pharmacy
    Health clinic
    Volley ball and throw ball court
  • Setting up contemporary crafts training and production units for
    economic empowerment